Privacy policy

This English version is provided for convenience and informational purposes only. In the event of discrepancies or inconsistencies, the German version shall prevail and remain legally binding.

Privacy Policy

1. Data Controller

The controller responsible for data processing on this website is:

Formwerk Töpferbedarf Berlin
c/o Balzer & Gül GbR
Weserstraße 47
12045 Berlin
Germany
Email: kontakt@formwerk-berlin.de
Phone: +49 30 86328433

2. Collection and Storage of Personal Data

We collect personal data when you visit our website, create an account, place an order, or contact us. This may include in particular:

Name, address, email address, phone number
Payment information (depending on the selected payment method)
Order and transaction data
IP address, device data, browser information
Website usage data (e.g. through cookies or tracking technologies)

3. Hosting via Shopify

Our online store is hosted by Shopify Inc., 151 O’Connor Street, Ottawa, ON K2P 2L8, Canada. As part of the use of Shopify services, data may be processed in Canada and the United States. Shopify uses EU Standard Contractual Clauses to ensure an adequate level of data protection.
More information: https://www.shopify.com/legal/privacy

4. Payment Processing

We offer various payment methods (e.g. Shopify Payments, credit card, PayPal, bank transfer). For payment processing purposes, personal data is transmitted directly to the respective payment service providers. Responsibility for your payment data lies with the respective provider.

PayPal (Europe) S.à r.l. et Cie, S.C.A., Luxembourg
Shopify Payments (Stripe Payments Europe Ltd., Ireland)

5. Shipping Providers

To deliver your order, we share your address with shipping providers where necessary for delivery purposes. This may include DHL, FedEx, UPS, or GLS.

6. Cookies & Tracking

We use cookies to provide essential shop functions (such as shopping cart and login features) and to enable statistics and marketing activities. Non-essential cookies are only used with your consent (Section 25 TDDDG, Art. 6 para. 1 lit. a GDPR). You can withdraw or adjust your consent at any time via the cookie settings on our website or manage cookies through your browser settings.

a) Google Analytics

We use Google Analytics, a web analytics service provided by Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland. Google uses cookies that enable analysis of your use of the website. The collected information (including your IP address) may be transmitted to Google servers in the United States. We use Google Analytics only with IP anonymization, meaning your IP address is shortened within the EU before transmission. The legal basis for processing is your consent pursuant to Art. 6 para. 1 lit. a GDPR.
More information: https://policies.google.com/privacy

b) Meta Pixel (Facebook/Instagram)

We use the Meta Pixel provided by Meta Platforms Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland. This allows us to track the behavior of visitors who reach our website through Facebook or Instagram advertisements. This helps us measure the effectiveness of our advertising and display targeted ads. Data may be transferred to the United States. The legal basis for processing is your consent pursuant to Art. 6 para. 1 lit. a GDPR.
More information: https://www.facebook.com/privacy/policy

c) Klaviyo (Newsletter & Email Marketing)

For newsletters and automated emails, we use Klaviyo, Inc., 225 Franklin St, Boston, MA 02110, USA. If you subscribe to our newsletter or provide consent during checkout, we store your email address and, where applicable, your name. Klaviyo may also process data in the United States and uses Standard Contractual Clauses for data protection.
More information: https://www.klaviyo.com/legal/privacy

7. Legal Basis for Processing

Performance of a contract (Art. 6 para. 1 lit. b GDPR)
Compliance with legal obligations (Art. 6 para. 1 lit. c GDPR)
Legitimate interest (Art. 6 para. 1 lit. f GDPR, e.g. optimization of the online store)
Consent (Art. 6 para. 1 lit. a GDPR, e.g. for newsletters or marketing tracking)

8. Data Retention

We store personal data only for as long as necessary for the respective purposes or as required by statutory retention periods (e.g. 6 or 10 years for tax-related data).

9. Your Rights Under GDPR

You have the right to:

Request information about your stored data (Art. 15 GDPR)
Request correction of inaccurate data (Art. 16 GDPR)
Request deletion of your data (Art. 17 GDPR)
Request restriction of processing (Art. 18 GDPR)
Request data portability (Art. 20 GDPR)
Object to data processing (Art. 21 GDPR)
Withdraw consent at any time (Art. 7 para. 3 GDPR)
Lodge a complaint with a supervisory authority (Art. 77 GDPR)

10. Privacy Contact

If you have questions regarding the processing of your personal data or wish to exercise your rights, please contact us: